Na‎an Time Clock

What's the time? It's Naaaan Time!

These loosely shaped and delicious-looking works of art tell us the time in a calm and relaxing way.

When you look at the clock, a loosely formed naan tells the time. Its name is "Ima Nanji," a play on the Japanese words for "What's the time?"  We currently stock only the flat edition. 

Flour, water, salt, yeast. Combined with a person’s hands and heat, these things become bread. Thin bread. Round bread. Light, flaky bread. Dense, chewy bread. Bread is not simply something to fill one’s stomach. It also contains within it the beauty of a moment. It is something which never fails to warm the hearts of those who hold it in their hands. These irresistible qualities are what led to the establishment of the Yukiko Morita creative label, Pampshade and Naaaan Time - which pay tribute to bread through craft and art, LED light and lots of ingenuity.

The Naaaan Time is made from real naan bread that's been treated with an anti-bacterial and anti-fungal coating inside and out to protect and seal the clock for years to come.

Details:

• Specifications: Battery Operated. 1 x AA battery (not included)
• Size: Approximately 34-18 cm in diameter
• Variations: Because each NAAAAN time is made from real naan bread, there will be natural variations in color, size, and shape.
• Presented in gift/protective box
• Important: This product is fragile and should be handled delicately with care.

Naaaan Time Clocks and Bread Lamps - The Ethos

Despite the earnest care that goes into baking it, unsold bread is discarded at the end of every day. In the same way, leftover dough is discarded before it can even be turned into bread. This food does not reach anyone. No one can taste it. It disappears. We’re shining a spotlight on this bread, and breathing new life into it as works of art. While we’re at it, we also want to satisfy bakeries by purchasing this bread at the highest possible price. It is out of this sense of responsibility that Yukiko Morita purchases unsold bread from affiliated bakeries and uses it to create new products. Our greatest hope is that these actions will lead to small, positive impacts for bakeries, bread-lovers across the world, and the entire breadmaking industry.

Artist - Yukito Morita in her own words.    In pursuit of bread: An unavoidable attraction

As a student working part-time at a bakery, I couldn’t stand the sight of unsold bread being thrown away at the end of the day. I would take it in my arms and carry it home, eating it myself, decorating my room with it like flowers, giving it to friends. This modest attempt at daily resistance changed when one evening I saw the light from the western sun illuminating a piece of bread whose white contents I had hollowed out and eaten. For a brief, inexpressible moment, it glowed beautifully within the darkened room. This was the foundation for my work through Pampshade, and the point at which, as a creative, I knew what I wanted to do.  Naaaan time swiftly followed...